生物城整體宣傳打造導(dǎo)視系統(tǒng)設(shè)計要求

生物城整體宣傳打造導(dǎo)視系統(tǒng)設(shè)計要求

1、策劃方案應(yīng)定位準確，結(jié)合成都天府國際生物城投資開發(fā)有限公司（以下簡稱“生物城公司”）VI手冊的相關(guān)要求，統(tǒng)一考慮設(shè)計的整體布局、形式、風(fēng)格、畫面色彩等要素，與目前已完成的相關(guān)設(shè)計如VI體系、現(xiàn)場宣傳設(shè)施等協(xié)調(diào)統(tǒng)一。

2、為滿足生物城公司的對外宣傳需求，導(dǎo)視系統(tǒng)設(shè)計方案應(yīng)具備2種特點。

一、具有國際化標(biāo)準，借助國內(nèi)外先進理念以及創(chuàng)意，制作與國際化接軌的創(chuàng)新設(shè)計。

二、生物城公司為全資國有公司，因此在設(shè)計方面因考慮社會影響，避免設(shè)計內(nèi)容對公司的公眾形象造成損害。

3、為讓宣傳設(shè)計方案立足于目前建設(shè)之上，達到推動成都天府國際生物城規(guī)劃建設(shè)工作，促進生物城的發(fā)展，提高生物城招商效率。中選人設(shè)計需統(tǒng)籌考慮生物城目前項目設(shè)計、規(guī)劃方案，結(jié)合生物城當(dāng)前宣傳理念，提出適合生物城推廣的方案與設(shè)計。

4、包含但不局限于上述內(nèi)容,中選人可根據(jù)自身優(yōu)勢和對生物城整體宣傳打造的理解提出更有創(chuàng)意性的設(shè)計思路。

5、設(shè)計服務(wù)團隊?wèi)?yīng)該具備國際化視野，以服務(wù)過海外項目或跨國企業(yè)為佳，且需擁有多項知名品牌策劃推廣業(yè)績。

6、中選人后期設(shè)計團隊?wèi)?yīng)擁有策劃、文案、設(shè)計等以上3種職能的人員配置，考慮到本次項目需求的特殊性，也為了更好承接后續(xù)物料的制作、施工。本次設(shè)計服務(wù)團隊內(nèi)應(yīng)配置一名對現(xiàn)場施工、材質(zhì)控制方面有經(jīng)驗的專業(yè)人員。

7、比選階段比選申請人應(yīng)當(dāng)提供初步的視覺導(dǎo)視和布局分析概念性方案。

五、時間要求

50個工作日內(nèi)完成成都天府國際生物醫(yī)學(xué)工程產(chǎn)業(yè)加速器導(dǎo)視系統(tǒng)設(shè)計。

Design requirements for the overall promotion of the bio-city

1. The planning plan should be positioned accurately, combined with the relevant requirements of the VI manual of Chengdu Tianfu International Biological City Investment and Development Co., Ltd. (hereinafter referred to as "Biological City Company"), and unified consideration of the overall layout, form, style, screen color and other elements of the design. The related designs that have been completed, such as the VI system and on-site publicity facilities, are coordinated and unified.

2. In order to meet the external publicity needs of the Biocity Company, the design of the guidance system should have two characteristics.

1. With international standards, with the help of advanced concepts and creativity at home and abroad, to produce innovative designs that are in line with international standards.

2. The Biocity Company is a wholly-owned state-owned company. Therefore, in terms of design, social influence is considered to avoid damage to the public image of the company due to the design content.

3. In order to make the publicity design plan based on the current construction, to promote the planning and construction of Chengdu Tianfu International Biological City, promote the development of Biological City, and improve the efficiency of biological city investment. The design of the selected candidate shall comprehensively consider the current project design and planning plan of the Biocity, and combine the current propaganda concept of the Biocity to propose a plan and design suitable for the promotion of the Biocity.

4. Contains but is not limited to the above content. The selected candidate can put forward more creative design ideas based on his own advantages and understanding of the overall promotion and construction of the Bio City.

5. The design service team should have an international vision. It is better to have served overseas projects or multinational companies, and must have a number of well-known brand planning and promotion achievements.

6. The later design team of the selected candidates should have the staffing of the above three functions of planning, copywriting, design, etc., taking into account the particularity of the needs of this project, and in order to better undertake the production and construction of subsequent materials. This design service team should be equipped with a professional experienced in on-site construction and material control.

7. Applicants for the comparison and selection phase should provide a preliminary visual guide and conceptual plan for layout analysis.

Five, time requirements

Complete the design of Chengdu Tianfu International Biomedical Engineering Industry Accelerator Guide System within 50 working days.